Eeep! So exciting, you guys! For the longest time I felt a little lost, wandering about, not having any cohesiveness in my business’ “look.” It’s always been, “Oh, that envelope is pretty, so I’ll use it,” or, “I like the color green so I guess I’ll include it on my business cards.” As a result, everything wasn’t quite pulled together.
During this low season, I’ve been doing some soul-searching. One thing I did was admit to myself that I needed to get my paper materials straightened out.
After realizing that my necklace was the symbol for ME, I decided to run with it. My new print materials are…
#1: Stickers! I like that I can just slap one of these puppies on any white or grey envelope (or bookmark, or Christmas ornament, or cat) and say, “BAM! Elissa-fied!!”
#2: Handy little 5×7 folded brochures for client consultations. I really like handing over the meat of my pricing in a pretty little card for potential clients to take home. On just 3 sides (because the 4th — the cover, as you can see — is just a pretty picture!) I include package prices, add-on pricing, and basic album information to help them tip the scale on whether they’d like to commit to one when they book.
(I also have chocolate… just because I’m really into these Lindt truffle balls right now.)
#3: New business cards! (The photo is from Rachelle and Stephen’s wedding, if you’re curious.) As you can see, I keep it minimal. I want people to get to know me through my website and blog first, and contact me through the internets. I realize it’s a little weird not to include extensive contact information on a business card, but cards get passed from hand to hand, so if someone got my card from a friend-of-a-friend and emailed me out of the blue expecting a certain look, and seeing my work at a consultation and realizing that my style is nothing like what they want… well, we just wasted time for both of us.
It’s better this way, I promise :)
Still on the list: custom thank-you cards! An Elissa R ink stamp and return address labels! A custom nail polish color! (Just kidding on that last one.)
Sources: Business cards are the small double-sided rep cards from WHCC; brochures are the 5×7 press-printed wide-horizon boutique cards from WHCC; the stickers are Moo.
+ - 3 comments
Kandise - Everything looks so good! (And how fabulous would a custom nail polish colour be?!!?)
Emilia Jane - So pretty!!! And so you :-) They’re perfect.
Christy - Put a sticker on that cat – Elissa-fied! hahaha LOVE it. :) Also – isn’t all the branding stuff so much fun?! I love how the 5×7 brochures turned out!! Yay! And I’m the same way – my biz cards only have my website on it. That’s it. :) Keep it simple, right? :)